23.01.2020 kl 11:13 588

En aksjekurs fastsettes i auksjon på børs så den lar vi være. Med forbehold om at jeg er helt på jordet, er mitt anliggende med dette innlegget å illustrere at det, etter min mening, nærmest er (tragi) komisk at det på hjemlig analytikerhold nærmest spinnes negativitet rundt Tomra samtidig som sirkulær økonomi er på alles lepper i Davos disse dagene. Tomras DNA er mer enn i noe annet selskap i verden nettopp sirkulær økonomi. Uniliver f.eks. som omtales i denne dagsferske Bloomberg-artikkelen er bare en i en rekke av globale giganter som i dag søker løsninger hos Tomra. Hvorfor er vi så lite flinke til å se det som befinner seg rett foran nesetippene våre her hjemme?

A Waste-Free Economy Catches On at Davos


Jill Ward and Suzy Waite
BloombergJanuary 23, 2020

(Bloomberg) -- Sign up here to receive the Davos Diary, a special daily newsletter that will run from Jan. 20-24.

When British yachtswoman Ellen MacArthur was promoting the idea of the circular economy on the sidelines of Davos in 2012, the big attraction was curiosity about what she was up to after her sailing career.Eight years on, MacArthur’s vision is taking hold at the World Economic Forum’s annual gathering, and firms such as Adidas and Unilever, as well as asset management giant BlackRock Inc. are embracing it.

“We had our own event in one of the hotels, and to be honest most people came because they were intrigued about what I might be doing,” said MacArthur, who once held the world record for the fastest solo circumnavigation of the globe. “Things have changed enormously since then.”

Her foundation is pushing an economic system where product lifespans are extended and components used repeatedly. Waste is eliminated by designing products that can be reclaimed, re-used and re-manufactured. In practical terms, for a company such as Apple Inc., that means making new iPhones with parts from older models.

The idea is about replacing the “linear” model of growth -- extraction, production and disposal -- and reducing the strain on the planet’s limited resources.

“We need to move to a circular business,” Marc Engel, chief supply chain officer at Unilever, told a Bloomberg Live panel in Davos. “We’ve got a long way to go, but I’m very positive we’ll get there. If we set our minds to it we will achieve it.”

Unilever is among the business represented in Davos which are taking steps. It has pledged to reduce the amount of plastic packaging it produces by 14% each year by 2025. Adidas wants to almost double the number of shoes produced from recycled plastic this year to 20 million. Nestle SA has also set targets to slash packaging, while Alphabet Inc.’s Google has begun advising companies on how to harness data to better manage resources.

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Redigert 23.01.2020 kl 12:34

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