Tomra - P&G, Tomra og Digimarc med emballasjerevolusjon!

Kommentatoren
TOM 11.02.2020 kl 19:58 4871

At dette er stort, trenger ingen Ä lure pÄ, og ifÞlge Procter & Gamble har Tomra utviklet teknologi verden aldri har sett maken til. Det kan man lese i den fÞrste artikkelen som er gjengitt under. Der stÄr det ogsÄ at Holy Grail teknologien ble utropt til 1 blant 1 000 oppfinnelser/innovasjoner som kommer til Ä endre verden, under World Economic Forum i Davos i Är. Med Holy Grail 1.0 kom ikke partnerne helt i mÄl, men nÄ har altsÄ Procter & Gamble meddelt markedet at man er i mÄl med Holy Grail 2.0 og klar for kommersialisering. Prosjektet har allerede 25 partnere. En revolusjon innen sortering av all emballasje er altsÄ nÊrt forestÄende med Tomra Systems som leverandÞr av den teknologien som fÞrst leser de usynlige strekkodene og samtidig sortererer emballasjen pÄ transportbÄnd i hÞy hastighet. For Ä illustrere hvilke type industriaktÞrer som sÞker til Tomra for Ä finne teknologiske lÞsninger pÄ det som for disse selskapene er alvorlig og omfattende problematikk, nevner jeg at P&G i 2019 omsatte for $67.68 milliarder og er kun én blant en rekke globale giganter som Tomra, som medlem av THE ALLIANCE TO END PLASTIC WASTE (link nederst i trÄdstart). hjelper Ä finne bÊrekraftige, fremtidsrettede lÞsninger


7 February 2020 12:25

Good news from Brussels

by Rob Coker


During this year’s annual Petcore Europe conference, many things PET, packaging and recycling were discussed. Speakers re-emphasised the importance of design for recycling in order to increase consumer activity, as well as product recyclability, and – perhaps most importantly – the need to continue to collaborate and innovate along the value chain.

Principal Scientist at P&G Gian de Belder brought good news for recycling to the annual Petcore Europe conference in Brussels

Sustainability and Circular Economy Scientist at P&G Gian de Belder, who also sits on the board of advisors at Petcore Europe, explained that people need access to high quality packaging solutions and standard collection and deposit facilities. “The other necessary part are the consumers themselves,” he said. “Our role is to educate consumers to do a much better job at recycling, and Holy Grail 2.0 will help in consumer motivation. With these pillars in place, we can now talk about high quality and high quantity end products, as well as doubling the amount of post-consumer recyclates and innovating in the areas of collection and sorting.”

Holy Grail 2.0 is a project founded by de Belder that embeds invisible digital watermarks into packaging.

“I have made the packaging intelligent,” he added. “Then I have to make sure I can read that intelligence. TOMRA has therefore developed a high-speed camera that can read and sort things in ways we were never able to do before.”

Recently featuring in a BBC documentary highlighting such innovative recycling initiatives, de Belder was happy to see plastics packaging players represented by a major media corporation in a positive way following years of ‘plastic bashing’.

“We have to work collectively and not as competitors,” de Belder told the BBC, “in order to decide how packaging and recycling can become smarter.”

The digital watermarks were developed by Digimarc to enable fast and smart sorting of food and non-food packaging, multilayer packaging and even black plastic packaging, which will no longer be excluded from recycling streams.

Joining de Belder was Digimarc’s Chief Evangelist Larry Logan: “A Digimarc barcode is the result of 25 years of research and development used in anti-counterfeiting measures 
 We can now also detect and sort plastics with absolute accuracy.”

Understandably, brand owners and converters are taking note of the project’s success. In fact, it has become so big that de Belder has decided to step aside as leader to focus on his work for P&G. The Holy Grail 2.0 project currently has 25 stakeholders signed up, including three retailers – which was not easy to achieve, de Belder admitted. The Ellen Macarthur foundation has added its approval, as has Solar Impulse founder Bertrand Piccard.

Speaking at the World Economic Forum in Davos in January, where the Holy Grail technology was listed as one of the 1,000 innovations that will change the world, Piccard said: “Holy Grail is more than a technology – it’s a process; a smart way to use technology to make recycling very valuable.”

P&G CSO Virginie Helias added: “These solutions can fly in the face of general opinion.”

In 2021, the Holy Grail 2.0 technology will go live in Germany via P&G’s Lenor and Unstoppables brands with the aim of increasing consumer participation in the circular economy.

https://www.eppm.com/materials/good-news-from-brussels/



News

February 10, 2020 10:31 AM UPDATED 18 HOURS AGO

P&G's Holy Grail quest fulfilled

KAREN LAIRD


Procter & Gamble Co. says it has hit its goal in its P&G Pioneer Holy Grail project, and the first bottles using its digital watermark technology developed in the program will hit the market this year.

At the 2020 Petcore Conference in Brussels, Gian de Belder, leader of the Holy Grail project and Sustainability and Circular Economy Scientist rhe company will introduce the digital watermark technology in its Lenor fabric softener and Unstoppables bottles in Germany by October.

The Pioneer Holy Grail project, which launched in 2016 and officially ended in May 2019, demonstrated the potential of integrating digital watermark technology, making use of tags, or codes that are barely visible to the human eye into printed materials, such as labels, sleeves, in-mold labels, films/pouches, or even directly into a mold, in the case of PET bottles and HDPE packaging.

This watermark could include attributes such as type of plastic, product manufacturer, contents and its barrier layer composition. Packaging then can store information throughout the entire value chain, and the complete life cycle of a piece of packaging is made transparent.

That makes it easier to recycle as well as identifying the packaging at stop along the supply chain.

De Belder said P&G is already working on its follow-up, Holy Grail 2.0, with numerous participating companies are preparing for the next stage: digital watermarks to promote sustainable management of plastic packaging waste. U.S.-based Digimarc, a pioneer in automatic recognition technologies, is collaborating with stakeholders in the project. The digital watermark technology developed by Digimarc is being used by P&G in its initial roll-out.

Holy Grail 2.0 was sucessfully launched during K 2019, with the first test carried out at sorting technology specialist Tomra’s recycling headquarters in MĂŒlheim-KĂ€rlich, Germany, an event that drew 140 attendees.

Tomra was a key development partner in the Pioneer project and continues to collaborate on the follow-up 2.0 project.

https://www.plasticsnews.com/news/pgs-holy-grail-quest-fulfilled



Under prisutdeling i London forleden, ble Holy Grail 2.0 kÄret til Ärets oppfinnelse/innovasjon 2019.



Sustainability Leaders Awards 2020: Winners revealed at glittering ceremony in London

5 February 2020, source edie newsroom


Barry Callebaut, Ikea, P&G and Toast Ale were among the big winners of edie's 2020 Sustainability Leaders Awards, announced at an awards ceremony in London on Wednesday evening (5 February).

The great and the good of sustainable business descended upon the Park Plaza Westminster for last night's Awards which celebrated excellence from across the green economy and highlighted how organisations are making sustainability 'Mission Possible'.

...

Circular Economy Innovation of the Year - P&G Holy Grail 2.0

https://www.edie.net/news/7/Sustainability-Leaders-Awards-2020--Winners-revealed-at-glittering-ceremony-in-London/



THE ALLIANCE TO END PLASTIC WASTE

https://endplasticwaste.org



Om Tomras store (hoved)rolle i THE ALLIANCE TO END PLASTIC WASTE . GÄ inn i webcasten fra Tomras Q3 presentasjon 2019 i oktober pÄ 15:10 og bruk fire og et halvt minutt frem til 19:40. GjÞr man det, fÄr man forklart av Tomras CEO Stefan Ranstrand hva THE ALLIANCE TO END PLASTIC WASTE er, hvilke globale giganter som er med i alliansen og ikke minst hvilken hovedrolle Tomra spiller og kommer til Ä spille i alliansen nÄr det cjelder Ä hjelpe disse svÊre selskapene med de store problemene de nÄ stÄr midt oppi. Alliansen har $1.5 milliard Þremerket til investering pr. i dag sÄ det er selvsagt ikke snakk om veldedighet fra Tomras side nÄr alliansen garantert kommer til Ä benytte seg av Tomras lÞsninger nÄr det gjelder konkrete prosjekter. ,

https://events.webcast.no/tomra/kvartalspresentasjoner/tomra-systems-asa-q3-presentation-2019
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
KanonBra5
12.02.2020 kl 07:15 4770

3 x HURRA Kommentatoren!!😀 Dette er helt fantastisk. Tomra er her med pĂ„ Ă„ forme hele prosessen pĂ„ hvordan plast emballasjen fremover vil bli laget pĂ„ en bĂŠrekraftig mĂ„te. Noe som gjĂžr optisk plast sortering presis og med ekstremt hĂžy kvalitet. Dette vil Ă„pne mange nye markeder for resirkulert plast!!! Dette er akkurat hva markedet og forbrukerene Ăžnsker.

Ha en god Tomra dag👍

Investor
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Kommentatoren
12.02.2020 kl 09:16 4686

Ja, dette er kjempestort, men som "alt" annet nĂ„r det gjelder Tomra Systems gĂ„r det fullstendig under radaren i markedet her hjemme. ForelĂžpig! 😊
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
KanonBra5
12.02.2020 kl 10:55 4626

Stemmer det. Men jeg tror Êrlig talt at kursen blir manipulert ned (som jeg har sagt mange ganger tidligere). Den begynner alltid ganske kraftig opp. For Ä sÄ snu kjapt ned igjen. SÄ noen presser den ned og fÄr med seg billige aksjer utover dagen. PÄ slutten av dagen klarer de som regel aldri Ä stoppe en oppgang. Dette vil nok pÄgÄ (i den grad de klarer det) frem til Q4/EOY neste uke (20/02). Da vil raketten starte for fullt og da mÄ man vÊre inne. 09:00 neste torsdag fÄr vi svaret ;-). Jeg er iallefall sikker i min sak :-)

Investor
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Slettet bruker
12.02.2020 kl 11:25 4595

Du har delvis rett, men kun delvis.
Omsetningen rundt Tomra har steget med stormskritt de siste Ă„rene, akkurat som kursen. Opp med langt over 200% de siste tre Ă„rene, fornuftig nok. Etter tragedien rundt Corona virus startet fortsetter Tomra sin flotte utvikling, mens Oslo bĂžrs er i rĂždt.
Delvis rett er fordi ingen skriver noe sĂŠrlig omkring Tomra, men de som finner gull skriker det jo ikke ut. De holder det hemmelig og hĂžster og vil ikke dele. Menneskes natur.
StÄ pÄ med din informasjon rundt Tomra, den er fantastisk og det er deilig at DU vil dele med oss litt mindre informerte.
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Kommentatoren
12.02.2020 kl 11:29 4586

NĂ„r kunnskapslĂžshet er utbredt i markedet der et selskap er bĂžrsnotert, gir det selvsagt muligheter for "smart akkumulering" uten at kursen behĂžver Ă„ ta av. Blir selv bare stĂžrre og stĂžrre optimist, men har veldig god tid.

Tilbake til det trÄdstart handler om, og her er mer. Nok et konsortium har ny teknologi klar for markedslansering! PRISM heter prosjektet til et britisk konsortium. OgsÄ her er Tomras sorteringsteknologi den superviktige komponentene og selve ENABLER'EN som muliggjÞr prosjektet!


Making a mark on polypropylene recycling

Fluorescent markers aid in recycling polypropylene.

February 7, 2020
Edward Kosior


International Recycling News Municipal / IC&I Plastics Sorting Equipment
While polypropylene (PP) is the most versatile and easiest to recycle polymer and one of the most widely used materials in packaging for consumer goods, this packaging is not widely recycled. Additionally, PP is virtually nonexistent as a food-grade recycled material because of the inability to separate food-grade PP from nonfood-grade PP.

Consequently, while polyethylene terephthalate (PET) bottles can be readily recycled back into PET bottles, PP often is recycled into nonfood-packaging applications, such as crates and bins, or ends up in landfills or incinerators.

Technological limitations

Current technologies limit recyclers from sorting plastic by polymer type. Identifying what the product once contained has been a nearly impossible task. With no effective way to differentiate between a bleach bottle and a milk bottle of the same polymer type, the plastic scrap sector has suffered from a severe lack of value creation and, therefore, investment.

As policymakers, governments and organizations around the world continue to explore ways to reduce or eliminate the amount of plastic packaging sent to landfills, the debate around food-grade recycled PP, which could easily be recycled otherwise, has been thwarted by this inability to properly identify it during the sorting process.

Food-grade plastic has been the most complex to obtain because of the risks associated with recycled plastics potentially containing toxic chemicals that could be dangerous to human health. Up until now, recyclers have not been able to differentiate and capture specific materials and separate food from nonfood packaging. However, a new technology could change this.

A bright idea

An identification technology for food-grade-quality material has the potential to transform the sorting process in recycling facilities.

A British consortium has developed technology that has been designed to rapidly and efficiently distinguish between food-grade and nonfood-grade polymers, identify black plastics and tag full-length shrink-sleeves. Plastic Packaging Recycling using Intelligent Separation technologies for Materials (PRISM) applies high performing luminescent materials to labels on plastic packaging, creating what is best described as an invisible barcode for plastics recycling.

The consortium’s members are Nextek Ltd., which is the PRISM project manager and an independent consultancy that provides recycling R&D services; Brunel University London – Wolfson Material Processing, which has provided luminescent expertise; CCL Label, a multinational label maker headquartered in Farmingham, Massachusetts; Enlightened Lamp Recycling, a fluorescent lamp recycling firm based in Surrey, England; Johnson Matthey, a specialty chemicals, catalysis and process technology company based in London; Mirage Inks, a Frome, England-based manufacturer for printing inks used on packaging; Tomra Sorting Solutions, a division of Norway-based Tomra that manufactures sensor-based sorting and processing technology for the recycling industries; and WRAP, the U.K.-based nonprofit that works with governments, businesses and communities to deliver solutions designed to improve resource efficiency.

The PRISM process is designed to be simple. Fluorescent markers that are produced from materials recovered from fluorescent lamp recycling, not rare-earth-based compounds, are printed on labels or plastic packaging sleeves.

As the mixed plastics run along a conveyor belt, the high-speed sorting system is illuminated by an ultraviolet (UV) light source that identifies and reads the coded PRISM label. Jets of air propel the plastic containers into the appropriate recycling category.


Fortsetter i neste innlegg...
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Kommentatoren
12.02.2020 kl 11:42 4563

Fortsettelse fra forrige innlegg...


Complementary technology
.
Following extensive trials, PRISM is now well-proven in material recovery facilities (MRFs) and is plug-and-play ready. It is complementary to existing near-infrared (NIR) optical sorting technology and can be adapted to most sorting facilities around the world to target specific recycling streams, such as food-contact plastic packaging.

This technology uses traditional labeling and branding methods that can be coded to specify the status of the package. The PRISM labels are designed so that whether they are flattened, crumpled or soiled, they will still be detected. The markers also are designed to be removed during recycling, leaving no traces for the next cycle of use.

Using this technology, plastic scrap can now be sorted in a single step at a speed of 3 meters per second (10 feet per second) and 2 metric tons per hour to more than 96 percent purity with a yield in excess of 95 percent. This meets the European Union’s stipulated 95 percent purity for PET food-grade plastic in a single sorting step at full sorting speed.

This innovation presents new opportunities for brand owners that want to recover their packaging as part of the circular economy.

Through Nextek, PRISM’s marker technology is set to launch for recycling food-grade PP packaging (as well as all other plastics), allowing recyclers to effectively sort and recycle used plastics into food and nonfood applications.

This technology has the potential to harness the untapped potential of postconsumer PP, revitalize plastics recycling and reduce our current dependence on virgin plastics in food packaging.

https://www.recyclingtoday.com/article/polypropylene-marking-technology-aids-in-recycling/
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Kommentatoren
12.02.2020 kl 11:58 4540

Som du kan lese i innlegget jeg nettopp postet (11:29), er vi i hovedsak enig wwbwb. Som du skriver, roper man ikke ut at man har funnet gull, men akkumuleres smart og hÄper fÊrrest mulig gjÞr det samme, i et kortsiktig perspektiv.

Hovedsaken som avgjÞr alt, i et langsiktig perspektiv, er selskapsdriften og resultatene denne genererer. Vel nÊrmer Tomra seg 50 Är, men det fÞles likevel veldig som om det er nÄ det virkelig begynner. I mine Þyne er Tomra definitivt en kjempestor spiller i en global industriell utviklingsfase som kun er i sin spede begynnelse og som kommer til Ä endre verden radikalt, i positiv forstand. Jeg tÞr pÄstÄ at det denne trÄden handler om og Tomras rolle i dette, underbygger min pÄstand, og der er mye, mye mer.
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Slettet bruker
12.02.2020 kl 12:15 4516

Vel det er godt vi er enige i mer enn 1 ting, nemlig at Tomra er et fantastisk selskap.
Det er ogsÄ en ting som jeg tror mange er enig med meg i og det er din genuine evne til Ä informere oss alle om Tomra pÄ en mÄte som ikke grenser mot spekulasjon rundt handel. Den er flott.
Jeg rÄder aldr noen av mine venner eller familie til kjÞp av aksjer, men nÄr de spÞr sier jeg bare de kan fÞlge dine trÄder om Tomra pluss gjÞre sine egne undersÞkelser.
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Kommentatoren
12.02.2020 kl 12:24 4501

Ja, det er selskapsdriften som interesserer og fascinerer meg. Veldig imponerende, og ikke minst gjelder det mÄten selskapet ledes pÄ! Er veldig enig med deg vedrÞrende det Ä anbefale andre noe konkret om hva de skal bruke pengene sine til. Min begeistring for Tomra er stor, det legger jeg ikke skjul pÄ, men bruken av egne penger mÄ folk for all del selv ha styring pÄ.

FÄr dessverre ikke postet alt jeg kommer over av interessant Tomra-stoff lenger. Der er sÄ mye sÄ det fÄr bli sÄ mye som det er tid til.
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Slettet bruker
12.02.2020 kl 12:34 4490

Vel fÞr vi avslutter for i dag sÄ mÄ vi vel ogsÄ fremheve Stefan Ranstrand, "makan" til CEO fins vel nesten ikke.
Takk for i dag, det har vĂŠrt hyggelig og igjen takk for alt du poster.
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
KanonBra5
12.02.2020 kl 13:18 4466

Enig i alt dere skriver. Gleder meg sinnsykt til neste torsdag (Q4/EOY 2019 + oppdateringer). Jeg har vÊrt inne i Tomra (og fulgt bra med) i maaaange Är nÄ. Har aldri hatt en bedre fÞlelse med selskapet en jeg har i dag!!! Det sier vel sitt :-)

Investor
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Kommentatoren
12.02.2020 kl 13:20 4462

Ja, i Stefan Ranstrand har Tomra en fantastisk leder!

Her er et bilde av Stefan og den nyansatte sjefen i Tomra Food Michel Picandet tatt under Fruit Logistica i Berlin 5. - 7.februar, 2020. Fruit Logistica er verdens ledende messe i sitt slag, og Tomra presenterte i Ă„r flere produktnyheter under messen (link nederst i innlegget) TĂžr vi Ă„ tippe at stemningen pĂ„ bildet er en brukbar indikator for hva vi har i vente nĂ„r det gjelder Q4 2019 20.februar? 😉



https://www.google.no/imgres?imgurl=https%3A%2F%2Ffood.tomra.com%2Fhubfs%2Fstefan-ranstrand-michel-picandet.jpeg&imgrefurl=https%3A%2F%2Ffood.tomra.com%2Fblog&tbnid=JsdyVFZlNyQ00M&vet=12ahUKEwiE4ZGl_svnAhWStCoKHUBXCu8QMygBegUIARCeAg..i&docid=SNK-ZbmXid3H_M&w=1490&h=1347&q=Stefan%20Ranstrand&hl=no&client=ms-opera-mobile&ved=2ahUKEwiE4ZGl_svnAhWStCoKHUBXCu8QMygBegUIARCeAg



https://food.tomra.com/blog/tomra-food-showcases-new-and-innovative-technologies-at-the-worlds-leading-fresh-produce-event

Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Kommentatoren
17.02.2020 kl 11:11 4195

Procter & Gamble sender ut pressemelding i dag. Ambisjonene er store, og Holy Grail som dynges ned av prisutdelinger stÄr i sentrum.



"2020 is a year where action – collaborative action – will put us on the right trajectory”



February 16, 2020 11:00 PM Eastern Standard Time

GENEVA--(BUSINESS WIRE)--Today the Procter & Gamble Company (NYSE:PG) announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals.


P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate - PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene - HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project, winner of both the Circular Economy innovation of the year category in the Edie Sustainability Awards in the UK, and the 1000 Efficient Solutions Label by the Solar Impulse Foundation. Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe. Ariel Cold Wash and Fairy with its Fairycology program have also been granted the 1000 Efficient Solutions Label by the Solar Impulse Foundation for enabling sustainable cleaning via less energy and water consumption without compromises.

P&G’s Ambition 2030 goals aim to enable and inspire positive impact on the environment and society through brands, the supply chain, and employees, while creating value for the Company and consumers.

“2020 is a year where action – collaborative action – will put us on the right trajectory,” said Virginie Helias, P&G Chief Sustainability Officer. “For P&G, 2020 will be a year of regenerative action where we will activate our Ambition 2030 goals across our brands, through innovation and transformative partnerships. It’s not just about reducing our impact, but about being a force for regeneration to address the challenges of plastic waste, water scarcity and biodiversity loss. We will be leading on all of these fronts to drive change at scale and for long-term impact.”

...

Ariel plans to save equivalent of 200 million bottles virgin plastic over five years thanks to the new circular economy partnership between P&G and Viridor.
P&G and UK recycling and energy recovery company Viridor have entered a five-year partnership agreement that foresees recycling and reprocessing high density polyethylene (HDPE) plastic, for re-use in Ariel laundry detergent bottles.

...

HolyGrail 2.0 intelligent packaging project awarded with the 1000 Efficient Solutions Label by the Solar Impulse Foundation as well as Circular Economy Innovation of the Year at the Edie Sustainable Leaders Awards 2020.

The HolyGrail 2.0 intelligent packaging project that aspires to transform packaging sorting has recently received two great recognitions: the 1000 Efficient Solutions Label by the Solar Impulse Foundation and Edie’s Sustainability Leaders Awards, the UK’s largest sustainability awards scheme, recognising the people, projects and initiatives that are accelerating business transformation. HolyGrail’s intelligent packaging project has been recognized within the Circular Economy Innovation of the Year category for the significant changes it could bring to packaging, sorting, post-consumer recycled resin supply, and much more. HolyGrail 2.0 is the second phase of the project which will be exploring a possible test market in 2021 with the formation of a mega consortium of companies across the value chain (more than 115 partners).

Lenor, Unstoppables and Fairy to become the first brands implementing HolyGrail intelligent packaging

Lenor, Unstoppables and Fairy brands will pioneer application of digital watermarks - the HolyGrail intelligent technology - to enable further learnings behind sorting and recycling at Material Recycling Facilities. P&G has been leading pioneer project HolyGrail under Ellen MacArthur Foundation’s auspices since 2016. It is a collaborative effort designed to solve one of the largest obstacles plastic recycling faces – ineffective sorting at recycling facilities. The new Unstoppables and Lenor scent boosters packages are estimated to first reach the German market by October 2020 followed up by rest of the European markets. Fairy will be the second brand to integrate HolyGrail digital watermarks into packaging in Europe. As digital watermarks are imperceptible to the human eye but can be detected by optical scanners and smart phones, the technology can be also used for consumer engagement and education by the brands at a later stage.

https://www.businesswire.com/news/home/20200216005020/en/Leading-Consumer-Brands-Ariel-Pantene-Fairy-Accelerate



Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
Kommentatoren
17.02.2020 kl 11:25 4189

Og her er mer om avtalen mellom P & G og Viridor.



P&G signs deal for 200 million bottles' worth of recycled plastic

17 February 2020, source edie newsroom


Procter & Gamble (P&G) has signed a deal to source 200 million bottles' worth of recycled plastic over the next five years, as it strives to halve the amount of virgin plastics it uses by 2030.

Under the deal, P&G will receive recycled plastic feedstocks for the manufacture of home cleaning product packaging from Viridor, the UK-based recycling and energy recovery firm.

Plastic supplied under the deal will be from post-consumer sources, with Viridor claiming it will be able to up the quantity of plastics delivered to P&G on a year-on-year basis through to 2025. The firm has three dedicated plastics recycling facilities in the UK – at Avonmouth, Rochester and Skelmersdale – through which the plastics for P&G will be sourced.

The move marks P&G’s latest step towards its 2030 goal of halving the amount of virgin plastics it uses to make packaging. This ambition was set in 2018 against a 2017 baseline, through P&G’s membership to The Alliance to End Plastic Waste.

In order to meet this target, P&G last year committed to converting more than 300 million bottled across its European household cleaning brands to either 100% recycled or partially recycled plastic annually. The proportion of post-consumer recycled plastic content will rise to 50% in Ariel liquid detergent bottles and 100% in transparent Lenor fabric conditioner bottles this year.

P&G’s purchases group manager Adam Selby said the new deal with Viridor will “accelerate” progress towards the 2030 goal.

Viridor, meanwhile, emphasised its commitment to scaling up the UK market for recycled plastics.

“Viridor has been supplying P&G with post-consumer recycled material for the past three years, with volumes steadily increasing to meet P&G’s growing sustainability targets,” Viridor’s managing director for resource management Keith Trower said.

“Quality control is crucial to our recycling operations – this is how we ensure we can offer manufacturers competitive alternative circular economy stock as opposed to their sourcing virgin stock.”

Holy Grail?

P&G’s recycled plastics targets form part of a wider, five-pillar strategy on plastics packaging, which also includes targets around recyclability, reusability, reduction and innovation.

On the latter, P&G’s Holy Grail” project, which aims to place digital watermarks on packaging, so they can be identified by a range of key stakeholders, won edie’s Circular Economy Innovation of the Year Award for 2020.

In developing the project, P&G worked with 29 actors across the plastics packaging value chain, including manufacturers, waste managers and academics. The businesses worked together for more than a year to prove the sorting concept. Once this success had been announced, it secured the backing of more than 50 organisations to launch HolyGrail 2.0 – the second phase of the project, bringing it to the mass market for the first time.

More broadly, however, P&G, along with the other Alliance to End Plastic Waste members, has faced criticism for not downsizing existing infrastructure related to virgin plastics use.

Sarah George

https://www.edie.net/news/5/P-G-signs-deal-for-200-million-bottles--worth-of-recycled-plastic/
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare
KanonBra5
18.02.2020 kl 07:26 4071

Dette er mega bra.😀 Det er dette verden trenger for Ă„ fĂ„ fart pĂ„ et bĂŠrekraftig samfunn. Men det nytter selvfĂžlgelig ikke uten skikkelig sortering. Det er her Tomra kommer inn. Ingen kan sortere mer effektivt og med den kvaliteten som Tomra sine sorteringssystemer. Dette er et must sammen med Holy Grail prosjektet som Tomra har vĂŠrt med pĂ„ utvikle!! SĂ„ her er vi i en vinn-vinn situasjon for miljĂžet og Tomra!!!!

Investor
Redigert 21.01.2021 kl 06:41 Du mÄ logge inn for Ä svare