Verd å merke seg hva Kilchoman sier om NFC vs QR codes:
«While researching technology solutions, Kilchoman also evaluated QR codes
but ultimately chose Thinfilm’s end-to-end NFC mobile marketing solution.
According to Peter Wills, Kilchoman’s Sales & Marketing Manager, the
company decided that “for flexibility, ease of use, and integrating into the
packaging, NFC was the far better option.”»

Og ikke minst selve resultatet av kampanjen:

Results
Kilchoman found Thinfilm’s end-to-end NFC mobile marketing solution to be
an effective means of engaging customers through a single-channel (NFC).
It also mitigated the need for additional promotional support or omnichannel
activities.
With a 6.5% engagement rate, Thinfilm’s solution proved several-times more
effective than traditional digital marketing activities. It also created a way for
Kilchoman to connect directly with consumers and build customer loyalty.
Based on the success of the initial campaign, Kilchoman plans to eliminate the
neck-tags and fully integrate Thinfilm’s NFC technology into its whisky bottle
labels. Additionally, Kilchoman is incorporating new digital content and lead
capture functionality to deepen its relationships with brand enthusiasts.